In recent times, there has been an increase in the number of water and gel insert bras coming to the market and being sold in vast numbers. Why I hear you ask. nipple covers Well to put it simply, this type of bra takes the traditional push up bra to new heights and gives the user greater control over her cleavage and how it looks. Traditional push up bras are pre-padded by the manufacturer, to what they, the manufacturer, perceives as being how your cleavage should look, don't get me wrong, they do a great job and there are many fantastic push up bra's on the market. But lets take the push up bra and give you more control, those padded sections, lets make them removable, now YOU can decide how much padding YOU need, YOU can choose between silicone, water and gel inserts to give you that much more natural look and feel, which is how a Bra should work heel lifts. It should be you deciding how much extra lift and shape you ant to give to your bustline, not a prefined look from a standard push up bra manufacturer. The Gel and water inserts give YOU the control to shape your bust, all you have to do is take it. Bra inserts, whether they are silicone, water or gel, mimic the look and movement of natural breasts, ensuring that you have a much more natural look, over the standard material pads found in the push up bra. So the question is, why would you choose the normal push up bra, when you can choose the improved push up bra, the water and gel insert bra.